Published On: 23 August 2025
Meet GAJA – the Official Mascot of IAAPI!
For the first time, India’s amusement industry has a face, a friend, and a storyteller. GAJA isn’t just a lovable elephant in a hoodie — he’s here to humanize IAAPI, connect with families, and bring instant recall value to our industry.
Globally, mascots power billion-dollar parks and IP-led experiences. With GAJA, IAAPI is showing that India too must move beyond hardware and into storytelling, characters, and homegrown IPs. Because the future of theme parks is not just rides — it’s narratives, emotions, and icons that live far beyond the gate.
Commenting on the launch, IAAPI Chairman Ankur Maheshwary said:
“We are proud to announce that IAAPI is the first amusement association in the world to introduce its very own mascot. GAJA is more than just a character — he is a symbol of our industry’s creativity, inclusivity, and ambition. With GAJA, we are telling the world that India is ready to compete not just in ride hardware, but in stories, icons, and experiences that connect emotionally with people. This is a new chapter for IAAPI, and a bold step toward IP-driven theme parks in India.”
If IAAPI can create a mascot, so can you.
Your park. Your ride. Your story. Your IP.
The next big wave for Indian amusement will be IP-based theme parks. And GAJA is here to lead the way.
#IAAPI #Gaja #AmusementIndustry #ThemeParks #MadeInIndia #IP
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